Aloha Vera
Aloha Vera offers immersive Spanish language courses for adults in Extremadura, combining culture, nature, and well-being to provide a holistic learning experience. To help them reach a wider audience and effectively communicate their unique offering, Devsmith Digital provided social media marketing and graphic design solutions that transformed their digital presence.
Date
18 April, 2024Location
SpainCategory
Language Learning CenterVisit Site
www.alohavera.es
Devsmith Digital designed a comprehensive strategy for Aloha Vera to boost their online presence and engage their target audience. This included visually appealing social media posts, infographics, and promotional content that highlighted the beauty of Extremadura, the course offerings, and the immersive experience awaiting potential students.
Challenges
One of the major challenges was positioning Aloha Vera as a distinctive language learning experience, blending not only Spanish instruction but also the cultural and natural appeal of Extremadura. Additionally, the brand needed compelling, visually consistent content that resonated with a diverse audience across social media platforms while conveying the well-being aspect of their service.
Actions
Our team developed a content calendar tailored to Aloha Vera’s objectives, emphasizing the authentic cultural and natural experiences offered through their courses. We ran targeted social media campaigns on platforms such as Instagram and Facebook, focusing on generating leads and promoting course sign-ups.
Results
As a result, Aloha Vera saw a 40% increase in engagement within the first two months and experienced a significant rise in course inquiries from international audiences.
